The Nike Corporation obviously plays a very visible political and economic role in the in University of Oregon community, as well as the community of Eugene as a whole. I grew up here in Eugene, and I work, live around, and am planning to attend the university. There is no doubt, however indirectly, that Nike has had an influence on my environment. Even though I choose not to purchase anything from Nike, the company has had an effect on my life.
As I write this, I am sitting at a computer inside the universities’ Knight Library, named after, and funded by the co-founder and Chairman of Nike, Inc: Phil Knight. It is a wonderful library, a great place to do work, as well as a great resource to the community. The only problem is, I in no way whatsoever support
Phil Knight or Nike, Inc. I am adamantly opposed to the companies’ ethical treatment of their workers and am disgusted with some of the human rights violations that have occurred under the companies watch over the past decade. However, by the simple fact that I use the Knight library, I cross paths with something connected to the company. This is an eventuality that very few escape form in Eugene, especially at the university where not just the library, but many other facilities and buildings are funded by private donations from the company. As one of the world’s biggest companies, Nike is a marketing giant. They cultivate their image around athletics and the will to exercise They advertise with the support of all star athletes and use this prestige in the sports industry to create and image of excellence.
Phil Knight or Nike, Inc. I am adamantly opposed to the companies’ ethical treatment of their workers and am disgusted with some of the human rights violations that have occurred under the companies watch over the past decade. However, by the simple fact that I use the Knight library, I cross paths with something connected to the company. This is an eventuality that very few escape form in Eugene, especially at the university where not just the library, but many other facilities and buildings are funded by private donations from the company. As one of the world’s biggest companies, Nike is a marketing giant. They cultivate their image around athletics and the will to exercise They advertise with the support of all star athletes and use this prestige in the sports industry to create and image of excellence.
